When, Where and Why...

Alice & Blair was founded by Deirdre O'Flynn in January 2019. Deirdre has always been obsessed with hair and how fantastic a 'good hair day' makes you feel. Whilst binge watching gossip girl in Dublin with her sister, Eimear, who was recovering from major spinal surgery she fell in love with Blair Waldorf's incredible hair accessories. This fuelled her desire to create unique, luxury and memorable pieces with the highest quality materials at a reasonable price point.

How We Began

Alice & Blair began with a modest amount of money, stolen from the wedding fund and started by importing and reselling goods. Deirdre spent hours on YouTube learning about photography and web design to build the website herself. She roped all of her friends into modelling for her and started an Instagram account @alice.and.blair. As the business developed Deirdre relied on the skills of her fiancé James, with a background in strategy consulting and financial technology, to help with some of the more boring (but essential) parts of running a business. With his help the business grew further.

Once enough cash had been generated through reselling we began investing in our very own collection, Design by Alice Blair. This was hard work but an incredibly satisfying feeling when the first samples began to arrive. Each piece from the Design by Alice & Blair Collection is ethically handmade using premium velvet, silk, gold plated sterling silver and semi-precious gemstones including Swarovski crystals and pearls.

Our Goals & Ethos

We believe headbands should be for everyday and we have something suitable for all occasions. The perfect headband has the power to transform a bad hair day, finish off an outfit and make the wearer look and feel her absolute best. We have a diverse customer base and all our pieces are created with all women of every age, size and style in mind.