About Us

When, Where and Why...

Alice & Blair was founded by Deirdre O'Flynn in January 2019. Deirdre has always been obsessed with hair and how fantastic a 'good hair day' makes you feel. Whilst binge watching gossip girl in Dublin with her sister, Eimear, who was recovering from major spinal surgery she fell in love with Blair Waldorf's incredible hair accessories. This fuelled her desire to create unique, luxury and memorable pieces with the highest quality materials at a reasonable price point.


How We Began

Alice & Blair began with a modest amount of money and started by importing and reselling goods. Deirdre spent hours on YouTube learning about photography and web design to build the website herself. She roped all of her friends into modelling for her and started an Instagram account @aliceandblair. As the business developed Deirdre relied on the skills of her family and friends to help with some of the more boring (but essential) parts of running a business. 

Once enough cash had been generated through reselling we began investing in our very own collection, Design by Alice Blair. This was hard work but an incredibly satisfying feeling when the first samples began to arrive. Each piece from the Design by Alice & Blair Collection is ethically handmade using premium velvet, silk, gold plated sterling silver and semi-precious gemstones including Swarovski crystals and pearls.

Once COVID 19 hit, it was time to diversify. We were hit incredibly hard given social events were effectively cancelled for the foreseeable. So we started working on our knitwear range focusing on feminine and fun pieces using all natural materials. No synthetic fibres here!

Our Goals & Ethos

We believe headbands should be for everyday and we have something suitable for all occasions. The perfect headband has the power to transform a bad hair day, finish off an outfit and make the wearer look and feel her absolute best. We have a diverse customer base and our pieces are created with women of every age, size and style in mind.

Our pieces are designed to be cherished forever and we actively oppose the growing 'throwaway fashion' culture.