A simple, yet complex, problem at Alice & Blair...
Is determining what our customers will search for when trying to find their perfect designer headband. As a business that sells headbands predominately online, we must make sure that potential customers can find what they are looking for when using Google (note: other search engines are available!). One problem we commonly face is determining whether our customers are searching for 'headbands', 'hairbands' or 'Alice bands' - because often they are searching for the same product but using a completely different noun and phrase. Tricky right? Well let’s try and decipher by learning what the Cambridge English dictionary definitions are:
Headband (US): a narrow strip of material worn around the head, usually to keep your hair or sweat out of your eyes, for example when doing sports:
e.g. He wore a red headband with the NBA logo.
Headband (UK hairband): a strip of cloth or a curved plastic strip worn in the hair, that fits closely over the top of the head and behind the ears:
Okay, so we are getting somewhere. Sort of. It seems that both in fact are perfectly acceptable to use depending on where you are geographically located. However, if you’re wearing a headband in the US then you might be trying to keep sweat out of your eyes whilst playing sports. Whereas, in the UK we are getting closer to the intended purpose of a designer headband which is to accentuate cheekbones and keep your hair in the intended place. There is a slight caveat here in that the definition does have ‘hairband’ in brackets alluding to this being the more common terminology in the UK. So perhaps we haven’t quite solved the riddle after all.
Fortunately, Wikipedia (the undisputed source of all human knowledge) helped us settle the matter in determining primarily what we focus on when marketing our products:
- Headband: fashion accessory. Tick.
- Headband: holds the hair away from face or eyes. Tick.
- Headband: horseshoe-shaped piece of flexible plastic. Tick.
- Headband: assorted shapes and sizes. Tick.
- Headband: in the UK, sometimes called “Alice bands”. Oops, nearly...
It seems that much like Alice in Wonderland we are drifting down a rabbit hole by trying to find a definitive answer. This emphasises the importance of why we use advanced data techniques to find out what our potential customers are searching for when they are looking to invest in a designer headband and make sure they are presented with the right products suited to their needs. You can find out more about our name, ‘Alice & Blair’ in our next blog, where the Alice band conundrum will be revealed.
Thanks for reading and please share your comments below and let us know whether you call them headbands, hairbands or Alice bands. If you would like us to cover a specific topic in an upcoming blog then please let us know!