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1. Hi Deirdre, can you tell us a bit about how you founded Alice & Blair, did you always know you wanted to go into fashion?
Deirdre: I have always been obsessed with hair and how great a good hair day makes you feel. Whilst binge-watching gossip girl with my sister, Eimear, who was recovering from major spinal surgery I fell in love with Blair Waldorf's incredible hair accessories. This fuelled my desire to create unique, luxury and memorable pieces with the highest quality materials at a reasonable price point. We started out with a modest amount of money, stolen from the wedding fund and started by importing and reselling goods.
We spent hours on YouTube learning about photography and web design and roped all of our friends into modelling. As the business developed my fiancé James helped with some of the more boring (but essential!) parts of running the business to help us grow. And no, I didn't know that I always wanted to go in fashion but as James can attest to, I have always been an expert shopper!